Bound to tradition, connected to the future
The BTC Company’s business ambition, which includes recast messages of the past, reflects the values of tradition, revolutionary changes, long-term plans, and a long-lasting vision. The Company’s business history is significantly marked by two elements: location and goods. From the area used for storing goods – at first mainly for the needs of shops and stores around Ljubljana to eventually the biggest land terminal in South-Eastern Europe – the Company gradually formed a “city area”, the BTC City, where it realised numerous large-scaled daring projects with a vision which reflected the Company’s creative vitality, inexhaustible work impetus, and innovative freshness. With its co-investors and by entering long-lasting partnerships, the Company established one of the leading European cities. With the modernisation of its logistics, one of the Company’s most important activities, the BTC Company quickly found its place among the most renowned Slovenian logistics subjects.
The uniqueness of BTC City does not lie only in the symbiosis of business, shopping, recreational, entertainment and cultural programmes all in one place, but is even more visible in the intertwining of diverse contents, which led to the formation of a completely new social and public area. The urban area of BTC City has become a democratic place, open to everyone; it has become a place with a multi-layered identity, which does not only boast broad options for future development, but is also regarded as the generator of new, regional, and metropolitan consciousness.